Team

Doug Wendler

Chief Executive Officer
Doug has worked in the enterprise software and services field since 1990. He has built global businesses from scratch, led the turnaround of established businesses and been a catalyst in creating environments that customers and co-workers trust. His prior roles include Chief Client Officer at Openlink Financial, President of SunGard Global Services and Founder and Chief Sales and Marketing at Enform Technology. He co-founded Machina Automation in 2017.

Doug holds a B.B.A in Business Analysis (MIS) from Texas A&M University and lives in Houston, Texas with his wife and three children.

Jerry Beaver

Principal
Jerry has helped his clients solve their toughest challenges through the skillful application of the appropriate technologies since 1989. He is an accomplished technology leader with a proven track record for achieving project results for his customers. Utilizing well rounded leadership experience, Jerry delivers high quality professional services through a diverse set of technical and business skills. He brings twelve years big four experience from a leading global energy practice. Jerry co-founded Machina Automation in 2017.

Jerry holds a B.B.A and an M.B.A from Texas A&M University and lives in Houston, Texas with his wife and two children.

Clint Coker

Principal
Clint brings 20+ years of energy and services experience. He helps clients address challenges through collaboration to create positive and significant outcomes. His energy experience extends throughout the upstream, downstream, and trading markets. Clint has also helped build professional services organizations in the areas of service design, strategy, talent, and service infrastructure. Clint co-founded Suites of Hope – a Houston-based nonprofit benefitting breast cancer patients.

Clint holds a B.B.A. from Stephen F. Austin State University and a M.B.A. from Texas A&M University. He lives in the farm country west of Houston, Texas with his wife and three children.

Cathy Hughes

Principal
Cathy brings to Machina over 20 years of enterprise software and professional services experience in the oil and gas and healthcare industries. This includes 15 years at OpenLink, 4 years at Cerner Corporation, and 4 years in Ernst & Young’s Management Consulting Practice. Her proven track record spans success in roles encompassing all aspects of management across marketing, lead generation, partner programs, professional services, and training.

Cathy holds a B.A. from Rice University in Economics, English and Management. She lives in Houston, Texas with her husband and three children.

Michael Deborah

Director
Michael brings over 20 years consulting experience, focused on delivering value to customers. He provides leadership in technology, business process analysis and project management. His client service spans upstream, mid-stream, and downstream energy segments. Michael brings consistent achievement as an organizational leader, strategic and tactical problem solver, and a demonstrated ability to deliver strong return on investment for all types of projects.

Michael holds a B.S. in Computer Science from Lamar University and resides in Sugar Land, Texas with his wife.

Michael Kroboth

Director
Michael brings over 25 years of professional services experience, helping his customers deploy a wide range of solutions to their most critical business challenges. His experience spans upstream and downstream energy, commodity trading, and the utilities industries. He is a proven leader who has successfully implemented solutions including enterprise software, business intelligence, content management and custom development.

Michael holds a B.S in Electrical Engineering from Syracuse University. He lives in Sugar Land, TX with his wife and three children.

Dirck Lowe

Director
Dirck has implemented and supported business software solutions for 20+ years. He has a proven leadership track record successfully managing the deployment of technology to drive business value and results. Dirck’s skills in energy technology span architectural design, software development, support and operations. Career highlights include managing teams responsible for mission critical power delivery, building and managing a systems-focused professional services group and, most recently, serving as Vice President of Cloud Customer Success at Openlink.

Dirck holds a B.S. from Oregon State University and various technical certifications. He lives in Sugar Land, Texas with his wife and two children.

Jeff Spencer

Director
Jeff has been a custom solution and business transformation leader since 1987 when he began his professional services career with Ernst & Young. He has built successful global teams and businesses focused on solid client relationships and clean delivery of advanced solutions in Energy, Logistics and Financial Services. His prior roles include Senior Engagement Director at OpenLink Financial, Partner (Dallas) / Managing Partner (Asia Pacific) at SunGard Global Services, Partner at KPMG Consulting and Principal at James Martin & Co.

Jeff holds a B.S. in Business Systems Analysis from Taylor University and lives in Dallas, Texas. He is married with 3 children.

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